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Co-Founder · Developer Studio

Meet Abida Siddiqui

Co-Founder · Paid Ads Specialist

Abida Siddiqui
Abida Siddiqui
Co-Founder · Paid Ads Specialist
UK · US · UAE markets

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About Abida

Co-Founder's story

I am a Digital Marketer and Paid Ads Specialist with 2+ year of experience managing Meta Ads, Google Ads, and Google Business Profile optimization for businesses in the USA, UK and, UAE markets. I help brands increase online visibility, generate qualified leads, and improve conversions through data-driven marketing strategies.

My expertise includes Meta Ads campaign management, Google Ads PPC campaigns, Meta Pixels, Conversions API, GTM, Conversion tracking, local SEO through Google Business Profile, audience targeting, campaign optimization, and competitor analysis. I focus on creating high-performing ad strategies that maximize ROI and help businesses grow in competitive markets.

Expertise

What Abida does best.

The skills and disciplines Abida brings to every Developer Studio project.

Meta Ads campaign management
Google Ads PPC campaigns
Meta Pixel & Conversions API
Google Tag Manager (GTM)
Conversion tracking setup
Local SEO via Google Business Profile
Audience targeting & segmentation
Campaign optimisation & A/B testing
Competitor & market analysis
ROI-focused ad strategy
Recent work

Projects led by Abida

Real campaigns and websites — measured by the leads, calls and revenue they delivered.

Meta Ads — E-commerce 13.5× ROASE-commerce

Meta Ads · E-commerce

Meta Ads — E-commerce 13.5× ROAS

E-commerce Meta Ads campaign delivering 121 website purchases at £1.47 cost-per-purchase — 13.5× return on ad spend over an 18-day window.

121
Purchases
£1.47
Cost / purchase
13.5×
ROAS
Google Ads — UK/US Lead EnginePaid Advertising

Google Ads · PPC

Google Ads — UK/US Lead Engine

Multi-region Google Ads campaign delivering 49 conversions from a $1.21k test budget — clean targeting across UK and US markets with full conversion tracking via GTM.

49
Conversions
4,040
Impressions
210
Clicks
Meta Lead Ads — Service BusinessLocal Services

Meta Ads · Lead Generation

Meta Lead Ads — Service Business

Meta lead-generation funnel for a UK service business — qualified leads at £5.69 each from a £51 test budget, proving the channel before scaling spend.

9
Form leads
£5.69
Cost / lead
£51
Spend

Want to work with Abida?

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