Google AdsRoadside assistance and towing
Roadside Hero
818
Phone calls from ads
- ~$12.71 average cost per call
- 2.02k clicks
Google Ads
Google Ads Management in Rotherham
Paid search and shopping campaigns measured on cost per enquiry and sale, not clicks.
Short answer
How much should a small business spend on Google Ads?
Many UK small businesses start with £500 to £1,500 a month in ad spend, plus a management fee. The right figure depends on your cost per click, how many enquiries you need and what each customer is worth. We work it out from your numbers before you spend anything.
Who it's for
Is this right for your business?
For businesses that need enquiries now, owners who have tried Google Ads and wasted budget, and online shops that want shopping campaigns to pay for themselves.
What we fix
The problems this solves
- 01
Spend with no enquiries
Conversion tracking first, so every pound is tied to a call, form or sale.
- 02
Clicks from the wrong people
Tight keywords, negative lists and location targeting around your service area.
- 03
No idea what works
A monthly report with cost per enquiry by campaign and clear next steps.
What's included
Everything in our Google Ads service
No surprises. This is what you get, and everything is set up in your name.
- Account audit, or a new account set up in your name
- Conversion tracking for calls, forms, WhatsApp and purchases
- Search, Performance Max and Shopping campaigns where they fit
- Keyword research, negative keywords and ad copy testing
- Landing page recommendations, or a landing page built by us
- Budget and bid management against a target cost per enquiry
- Meta (Facebook and Instagram) ads when they suit your audience
- Monthly report and review call
Our process
How it works, step by step
- 1Week 1
Review
We look at your account, website and numbers and agree a target cost per enquiry.
- 2Weeks 1-2
Track
Conversion tracking set up and tested before campaigns go live.
- 3Week 2
Launch
Campaigns built, approved and launched on a controlled budget.
- 4Ongoing
Optimise
Weekly checks, monthly reports and budget moved to what works.
Results
Campaigns we have run
Real numbers from real accounts, shown with our clients' names.
Meta AdsReal estateExcite Property Real Estate
72
Leads from Instant Forms
- £5.45 cost per lead
- 9.3% lower cost per lead than similar ad sets
Pricing
From£349per month
A custom offer, fixed before we start
Every project gets a written quote after a free call, so you know the cost up front. Ad spend is paid by you directly to Google or Meta, with no markup.
Get a custom offerWhat affects the price
What changes the cost
- Monthly ad spend
- Number of campaigns and platforms
- Shopping feeds and ecommerce tracking
- Landing pages needed
FAQ
Google Ads questions
Straight answers about our Google Ads service.
Still have a question?
Talk to a real person. Phone and WhatsApp are answered 24/7.
Our management fee is quoted separately from your ad spend. You pay Google and Meta directly from your own account, so you always see exactly what is spent.
Campaigns can bring enquiries within days of launch. The first 4 to 8 weeks are about learning which keywords and ads convert, then we cut waste and scale what works.
It depends on your industry and what a customer is worth. A trades business might accept £20 to £60 per enquiry, while a high-value service can justify much more. We set a target from your margins.
You do. Accounts are created in your name and we are added as managers. If you leave, the account and all its history stay with you.
Free growth plan
Ready for more calls from Google Ads?
Tell us about your business. We will review your website and Google visibility and send you a free plan, in plain English.
- Free review of your website and Google visibility
- A plain-English plan with a fixed price
- No obligation, no pushy sales calls
Get your free growth plan
Four quick fields. Takes under a minute.