Excite Property Real Estate
Low-cost Meta Instant Form leads for Excite Property
We designed and managed a long-running Meta Ads lead generation set-up for Excite Property Real Estate, capturing buyer and investor leads through Meta's native Instant Forms.
72
Leads from Instant Forms
- Cost per lead
- £5.45
- Cost per lead
- Lower cost per lead than similar ad sets
- 9.3%
- Lower cost per lead than similar ad sets
The results
What the campaign delivered
Taken straight from the Meta Ads account, 19 Jun to 11 Oct 2026.
72
Leads (form submissions)
£5.45
Cost per lead
£392.31
Total spend
Meta reported a cost per lead 9.3% lower than similar ad sets (10 Sep to 11 Oct 2026)
Benchmark
What we did
Strategy and execution
- 01
Lead generation through Meta Instant Forms, so people enquire without leaving Facebook or Instagram.
- 02
Focused audience targeting for local property buyers and investors.
- 03
Stable ad sets kept running over several months, letting Meta's delivery learn while avoiding audience fatigue.
Performance breakdown
| Period | Leads | Cost per lead | Spend |
|---|---|---|---|
| 19 Jun to 11 Oct 2026 (overall) | 72 | £5.45 | £392.31 |
| 11 Sep to 11 Oct 2026 | 37 | £4.19 | £155.16 |
Proof
Straight from the ad account
Click any screenshot to see it full size.
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