Roadside Hero
Scaling inbound phone leads from scratch for Roadside Hero
We partnered with Roadside Hero from January 2026 to build their customer acquisition from scratch. We designed high-intent Google Ads call campaigns around emergency roadside requests, helping the business scale quickly and hit its daily lead targets consistently.
818
Phone calls from ads
- Average cost per call
- ~$12.71
- Average cost per call
- Clicks
- 2.02k
- Clicks
The results
What the campaign delivered
Taken straight from the Google Ads account, 16 Feb to 17 Aug 2026.
818
Phone calls
2.02k
Clicks
36.7k
Impressions
~$12.71
Average cost per call
$10.4k
Total spend
What we did
Strategy and execution
- 01
Google Search and Call-Only campaigns built for urgent, local searches.
- 02
Single-theme ad groups for each emergency service: towing, tyre changes, jump-starts and lockouts, with tight location radiuses.
- 03
Ongoing work on negative keywords, ad schedules and bidding to lower cost per call while keeping daily call volume high during opening hours.
Performance breakdown
| Metric | Overall (16 Feb to 17 Aug 2026) | Peak season (Jun to Aug) |
|---|---|---|
| Calls / conversions | 818 calls | 359 conversions |
| Clicks | 2.02k | 1.55k |
| Impressions | 36.7k | 26.4k |
| Average cost | ~$12.71 per call | ~$22.06 per conversion |
| Spend | $10.4k | $7.92k |
Proof
Straight from the ad account
Click any screenshot to see it full size.
Website too
We built the website the ads send people to
Ads work best when the page they land on makes calling easy. We designed and built the Roadside Hero website alongside the campaigns.
About our web design
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